CURRENTLY TRACKING

Air Fresheners (Continuous)

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First activated

2019

Redesigns detected

6

Redesign response reports

Versus

Renuzit Cone (May 2022)

 

360

Glade PlugIns (August 2019)

Febreze Small Spaces (October 2019)

Febreze Noticeables (October 2019)

Air Wick Automatic (October 2019)

Glade Candle (February 2020)

 

Annual report publication

Q2

Brands tracked
Air Wick Essential Mist
Air Wick Essential Mist
Reckitt Benckiser
Air Wick Freshmatic
Air Wick Freshmatic
Reckitt Benckiser
Air Wick Plug-Ins
Air Wick Plug-Ins
Reckitt Benckiser
Febreze Plug
Febreze Plug
Procter & Gamble
Febreze Small Spaces
Febreze Small Spaces
Procter & Gamble
Glade Automatic Spray
Glade Automatic Spray
SC Johnson
Glade Candles
Glade Candles
SC Johnson
Glade Plug-Ins
Glade Plug-Ins
SC Johnso
Renuzit Cone
Renuzit Cone
Henkel
Yankee Candle
Yankee Candle
Newell Brands
Bath & Body Works Candle
Bath & Body Works Candle
L Brands
GuruNanda Tower
GuruNanda Tower
GuruNanda
Wildcard

First activated

2019

Annual report publication

Q2

Redesigns detected

6

Redesign response reports

Versus

Renuzit Cone (May 2022)

 

360

Glade PlugIns (August 2019)

Febreze Small Spaces (October 2019)

Febreze Noticeables (October 2019)

Air Wick Automatic (October 2019)

Glade Candle (February 2020)

 

Included in subscription

  • Deep-dive annual category report
  • Redesign response reporting for newly-launched package redesigns by tracked brands (at no additional cost)
  • Skill-building content with data-driven best practices for design management, success stories, and more

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