CURRENTLY TRACKING

Air Fresheners (Continuous)

First activated

May 2019

Redesigns detected

4

Redesign response reports

Glade PlugIns (August 2019)

Febreze Small Spaces (October 2019)

Febreze Noticeables (October 2019)

Air Wick Automatic (October 2019)

Annual report publication

Brands tracked
Air Wick Essential Mist
Air Wick Essential Mist
Reckitt Benckiser
Air Wick Freshmatic
Air Wick Freshmatic
Reckitt Benckiser
Air Wick Plug-Ins
Air Wick Plug-Ins
Reckitt Benckiser
Febreze Plug
Febreze Plug
Procter & Gamble
Febreze Small Spaces
Febreze Small Spaces
Procter & Gamble
Glade Automatic Spray
Glade Automatic Spray
SC Johnson
Glade Candles
Glade Candles
SC Johnson
Glade Plug-Ins
Glade Plug-Ins
SC Johnson
Renuzit Cone
Renuzit Cone
Henkel
Yankee Candle
Yankee Candle
Newell Brands
Bath & Body Works Candle
Bath & Body Works Candle
L Brands
GuruNanda Tower
GuruNanda Tower
GuruNanda
Wildcard

First activated

May 2019

Annual report publication

Redesigns detected

4

Redesign response reports

Glade PlugIns (August 2019)

Febreze Small Spaces (October 2019)

Febreze Noticeables (October 2019)

Air Wick Automatic (October 2019)

Included in subscription

  • Deep-dive annual category report
  • Monthly e-commerce design change detection reports for all tracked brands
  • Redesign response reports for all significant package redesigns from tracked brands (at no additional cost)
  • Monthly newsletters with retail and design trends relevant to the category

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