Category - Cleaner (All Purpose)

First activated

March 2020

Redesigns detected

Redesign response reports

N/A

Annual report publication

Brands tracked

Fabuloso

Colgate-Palmolive

Lysol

Reckitt Benckiser

Mr. Clean

Procter & Gamble

Mr. Clean Clean Freak

Procter & Gamble

Mrs. Meyer's Clean Day

S.C. Johnson

Pledge

S.C. Johnson

Windex

S.C. Johnson

Clorox Clean-Up

Clorox

Pine-Sol

Clorox

Formula 409

Clorox

Clorox Scentiva

Clorox

Method

S.C. Johnson

Wildcard

First activated

March 2020

Annual report publication

Redesigns detected

Redesign response reports

N/A

Included in subscription

Deep-dive annual category report
Monthly e-commerce design change detection reports for all tracked brands
Redesign response reports for all significant package redesigns from tracked brands (at no additional cost)
Monthly newsletters with retail and design trends relevant to the category

Cleaner (All Purpose)

First activated

Redesigns detected

Redesign response reports

Annual report publication

First activated

Annual report publication

Redesigns detected

Redesign response reports

Included in subscription

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