CURRENTLY TRACKING

Cereal (Everyday)

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First activated

September 2019

Redesigns detected

3

Redesign response reports

Special K (October 2019)
Life (November 2019)
Honey Bunches of Oats (January 2020)

Annual report publication

September

Brands tracked
Cheerios
Cheerios
General Mills
Corn Flakes
Corn Flakes
Kellogg
Frosted Mini Wheats
Frosted Mini Wheats
Kellogg
Quaker Oatmeal Squares
Quaker Oatmeal Squares
Pepsico
Honey Bunches of Oats
Honey Bunches of Oats
Post Holdings
Honey Nut Cheerios
Honey Nut Cheerios
General Mills
Life
Life
Quaker Oats Company
Raisin Bran
Raisin Bran
Kellogg
Rice Chex
Rice Chex
General Mills
Special K
Special K
Kellogg
Wheaties
Wheaties
General Mills
GoodBelly
GoodBelly
NextFoods
Wildcard

First activated

September 2019

Annual report publication

September

Redesigns detected

3

Redesign response reports

Special K (October 2019)
Life (November 2019)
Honey Bunches of Oats (January 2020)

Included in subscription

  • Deep-dive annual category report
  • Monthly e-commerce design change detection reports for all tracked brands
  • Redesign response reports for all significant package redesigns from tracked brands (at no additional cost)
  • Monthly newsletters with retail and design trends relevant to the category

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