Category - Chips (Potato)

First activated

November 2019

Redesigns detected

Redesign response reports

Lay's Classic (January 2020)

Lay's Wavy (January 2020)

Annual report publication

November

Brands tracked

Lay's Classic

Frito-Lay

Ruffles

Frito-Lay

Pringles

Kellogg's

Lay's Wavy

Frito-Lay

Utz

Utz Quality Foods

Lay's Baked

Frito-Lay

Utz Ripples

Utz Quality Foods

Munchos

Frito-Lay

Wise

Wise Foods

Lay's Stax

Frito-Lay

Jays

Snyder's-Lance

Jackson's Honest

Wildcard

First activated

November 2019

Annual report publication

November

Redesigns detected

Redesign response reports

Lay's Classic (January 2020)

Lay's Wavy (January 2020)

Included in subscription

Deep-dive annual category report
Monthly e-commerce design change detection reports for all tracked brands
Redesign response reports for all significant package redesigns from tracked brands (at no additional cost)
Monthly newsletters with retail and design trends relevant to the category

Chips (Potato)

First activated

Redesigns detected

Redesign response reports

Annual report publication

First activated

Annual report publication

Redesigns detected

Redesign response reports

Included in subscription

Want to learn more? Contact us.