CURRENTLY TRACKING

Chips (Potato)

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First activated

2019

Redesigns detected

8

Redesign response reports

Versus

Pringles (Apr 2022)

Pringles Minecraft LTO (Aug 2022)

 

360

Lay's Baked (Oct 2021)

Lay's BBQ (Mar 2020)

Lay's Classic (Oct 2019)

Lay's Salt & Vinegar (Dec 2019)

Lay's Wavy (Nov 2019)

Pringles (Mar 2021)

Annual report publication

Q4

Brands tracked
Lay's Classic
Lay's Classic
Frito-Lay
Ruffles
Ruffles
Frito-Lay
Pringles
Pringles
Kellogg's
Lay's Baked
Lay's Baked
Frito-Lay
Lay's Poppables
Lay's Poppables
Frito-Lay
Popchips
Popchips
Velocity Snack Brands
Utz Ripples
Utz Ripples
Utz Quality Foods
Munchos
Munchos
Frito-Lay
Lay's Stax
Lay's Stax
Frito-Lay
Kroger
Kroger
Kroger
Great Value
Great Value
Great Value
The Good Crisp Company
The Good Crisp Company
The Good Crisp Company
Wildcard

First activated

2019

Annual report publication

Q4

Redesigns detected

8

Redesign response reports

Versus

Pringles (Apr 2022)

Pringles Minecraft LTO (Aug 2022)

 

360

Lay's Baked (Oct 2021)

Lay's BBQ (Mar 2020)

Lay's Classic (Oct 2019)

Lay's Salt & Vinegar (Dec 2019)

Lay's Wavy (Nov 2019)

Pringles (Mar 2021)

Included in subscription

  • Deep-dive annual category report
  • Redesign response reporting for newly-launched package redesigns by tracked brands (at no additional cost)
  • Skill-building content with data-driven best practices for design management, success stories, and more

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111 C Street
Encinitas, CA 92024

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111 C Street
Encinitas, CA 92024

  • LinkedIn
  • Instagram