CURRENTLY TRACKING

Toothpaste (Whitening)

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First activated

2019

Redesigns detected

13

Redesign response reports

Versus

Colgate Optic White Advanced (Jun 2022)

Colgate MaxFresh (Jun 2022)

Sensodyne Extra Whitening (Jun 2022)

Sensodyne Repair & Protect (Jun 2022)

hello (Aug 2022)

Crest Pro-Health (Apr 2022)

Native (2022)

 

360

Arm & Hammer AdvanceWhite (Aug 2022)

Colgate Optic White (Aug 2019)

Colgate Optic White Advanced (Oct 2020)

Colgate Total (Oct 2021)

Crest 3D White (Nov 2019)

Sensodyne Pronamel (May 2021)

 

Annual report publication

Q3

Brands tracked
Arm & Hammer Advance White
Arm & Hammer Advance White
Church & Dwight
Colgate MaxFresh
Colgate MaxFresh
Colgate-Palmolive
Colgate Optic White
Colgate Optic White
Colgate-Palmolive
Colgate Total
Colgate Total
Colgate-Palmolive
Crest 3D White
Crest 3D White
Procter & Gamble
Crest 3D Baking Soda & Peroxide
Crest 3D Baking Soda & Peroxide
Procter & Gamble
Crest Complete Plus Scope
Crest Complete Plus Scope
Procter & Gamble
Sensodyne Extra Whitening
Sensodyne Extra Whitening
GlaxoSmithKline
Sensodyne Pronamel
Sensodyne Pronamel
GlaxoSmithKline
Sensodyne Repair & Protect
Sensodyne Repair & Protect
GlaxoSmithKline
Hello
Hello
Hello Products
Tom's of Maine
Tom's of Maine
Colgate-Palmolive
Wildcard

First activated

2019

Annual report publication

Q3

Redesigns detected

13

Redesign response reports

Versus

Colgate Optic White Advanced (Jun 2022)

Colgate MaxFresh (Jun 2022)

Sensodyne Extra Whitening (Jun 2022)

Sensodyne Repair & Protect (Jun 2022)

hello (Aug 2022)

Crest Pro-Health (Apr 2022)

Native (2022)

 

360

Arm & Hammer AdvanceWhite (Aug 2022)

Colgate Optic White (Aug 2019)

Colgate Optic White Advanced (Oct 2020)

Colgate Total (Oct 2021)

Crest 3D White (Nov 2019)

Sensodyne Pronamel (May 2021)

 

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  • Redesign response reporting for newly-launched package redesigns by tracked brands (at no additional cost)
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