As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
There were quite a few memorable redesigns in 2023, but a handful stood out in our database. All nine of these brands saw remarkable shifts in consumer purchase preference, and each showcases the value of smart, effective design. Take a closer look at the stellar performance of these praise-worthy brands:
Smirnoff Ice
Category: Flavored Malt Beverages
Death Wish Coffee Co.
Category: Coffee (Bagged)
Pampers Multi-Use Wipes
Category: Baby Wipes
Seventh Generation Multi-Surface Cleaner
Category: Cleaners (All Purpose)
Dannon Light + Fit Greek Yogurt
Category: Yogurt (Greek)
Stella Artois
Category: Beer (Import)
Prilosec
Category: Antacid
Ben & Jerry's Ice Cream
Category: Ice Cream (Pints)
Catalina Crunch Cereal
Category: Cereal (Everyday)
