January 23, 2024

9 Redesigns From 2023 With Eye-Popping Results

Of all the redesigns we measured in 2023, these stood out in overall consumer purchase preference over the previous design.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

There were quite a few memorable redesigns in 2023, but a handful stood out in our database. All nine of these brands saw remarkable shifts in consumer purchase preference, and each showcases the value of smart, effective design. Take a closer look at the stellar performance of these praise-worthy brands:

Smirnoff Ice

Category: Flavored Malt Beverages

beval roundup-smirnoff ice-1

Death Wish Coffee Co.

Category: Coffee (Bagged)

top 10 of 2023 roundup-death wish

Pampers Multi-Use Wipes

Category: Baby Wipes

top 10 of 2023 roundup-pampers

Seventh Generation Multi-Surface Cleaner

Category: Cleaners (All Purpose)

top 10 of 2023 roundup-seventh generation

Dannon Light + Fit Greek Yogurt

Category: Yogurt (Greek)

top 10 of 2023 roundup-light and fit

Stella Artois

Category: Beer (Import)

top 10 of 2023 roundup-stella


Category: Antacid

top 10 of 2023 roundup-prilosec

Ben & Jerry's Ice Cream

Category: Ice Cream (Pints)

top 10 of 2023 roundup-ben and jerrys

Catalina Crunch Cereal

Category: Cereal (Everyday)

top 10 of 2023 roundup-catalina crunch