As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
These six beverage brands boosted overall design performance by leveling up their package designs. Check out the old and new designs to see how they did it:
Powerade Zero
Category: Sports Drinks
Natural Bliss Creamer
Category: Coffee Creamer (Refrigerated)
Spindrift Sparkling Water
Category: Water (Seltzer)
So Delicious Dairy-Free Organic Creamer
Category: Coffee Creamer (Refrigerated)
Canada Dry Ginger Ale
Category: Carbonated Soft Drinks (Citrus & Ginger, Regular)
V8 Fusion
Category: Juice (Tomato and Vegetable)