July 18, 2023

6 Brands’ Packaging Tweaks That Enhanced Design Performance

These six brands stood out as some of the most successful evolutionary redesigns we’ve tested recently.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

Among the hundreds of designs evaluated in the past year, these six brands made significant improvements to their overall design performance with just a few minor updates.

Olay Body Wash

Category: Body Wash (Unisex)

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Oui Dairy-Free

Category: Yogurt (Non-Dairy)

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Premier Protein

Category: Protein and Nutritional Shakes

evolutionary roundup 4-premier protein

Stoli Vodka

Category: Vodka

evolutionary roundup 4-stoli

Sabra Hummus

Category: Hummus/Dip

evolutionary roundup 4-sabra

Bounty Paper Towels

Category: Paper Towels

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