October 25, 2023

6 Limited-Edition Redesigns for Pumpkin-Flavored Treats Consumers are Falling For

Here are six brands that launched successful seasonal redesigns for their pumpkin-flavored products.


As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

These six pumpkin-forward package redesigns improved upon last year’s seasonal look. Check them out:

Laird Superfood Pumpkin Spice Creamer

Category: Coffee (Instant Mix)

pumpkin roundup - laird

Ben & Jerry's Pumpkin Cheesecake Ice Cream

Category: Ice Cream (Pints)

pumpkin round up -bjs

Light+Fit Pumpkin Pie Greek Yogurt

Category: Yogurt (Greek)

pumpkin roundup-light+fit

Starbucks Pumpkin Spice Ground Coffee

Category: Coffee (Ground)

pumpkin roundup - starbucks PS

Tree Hut Pumpkin Spice Latte Shea Sugar Scrub


pumpkin roundup- tree hut

Peet's Coffee Pumpkin Spice K-Cups

Category: Coffee (Pods)

pumpkin roundup - peets PS