May 17, 2023

7 Brands Who Made Minor Design Changes With Awesome Results

These seven brands stood out as some of the most successful recent evolutionary redesigns in our cross-category database.


As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

Among the hundreds of designs evaluated in the past year, these seven brands made significant improvements to their overall design performance with just a few minor updates.

Seventh Generation

Category: Laundry Detergent (Liquid)

evolutionary roundup 3-seventh generation

Clif Bar

Category: Snack Bars (Nutritional)

evolutionary roundup 3-clif bar

Forager Project

Yogurt (Non-Dairy)

evolutionary roundup 3-forager


Category: Frozen Breakfast (Starches)

evolutionary roundup 3-kodiak


Category: Food Storage Bags

evolutionary roundup 3-hefty


Category: Pizza (Frozen, Multi-Serve)

evolutionary roundup 3-jacks pizza


Category: Laundry Detergent (Liquid)

evolutionary roundup 3-method 2