February 29, 2024

9 Brands That Claimed Their Way to Better Design Performance

Never underestimate the impact of a few well-chosen words.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

These nine brands heightened the effectiveness of their package designs by implementing strategic claims, and the increases in consumer purchase preference are share-worthy. See the impressive results these redesigns achieved:

Carmex Lip Balm

Category: Lip Balm

claims roundup 2-carmex

Natural Bliss Creamer

Category: Coffee Creamer (Refrigerated)

claims roundup 2-natural bliss

Stouffer's Macaroni & Cheese

Category: Macaroni and Cheese

claims roundup 2-stouffers

Scott 1000

Category: Toilet Paper

claims roundup 2-scott

Kodiak Power Cakes

Category: Pancake Mix

claims roundup 2-kodiak

L. Pads

Category: Feminine Care (Sanitary Pads)

claims roundup 2-L brand

evol. Mac & Cheese

Category: Macaroni and Cheese

claims roundup 2-evol

Eggo Minis

Category: Frozen Breakfast (Starches)

claims roundup 2-eggos

Fruity Pebbles Cereal

Category: Cereal (Kids)

claims roundup 2-fruity pebbles