March 2, 2023

9 Brands That Stimulated the Senses and Boosted Design Performance

These nine brands demonstrate how amplifying or modifying design elements that engage consumers’ senses can take a package design to the next level.


As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

We scoured our database for the top nine brands that boosted their overall package design performance by adding imagery that appeals to the senses. And without further ado, here they are!

Stella Artois

Category: Beer (Import)

sensory roundup-stella


Category: Snack Bars (Nutritional)

sensory roundup-larabar


Category: Chocolate (Single Serve)

sensory roundup-snickers


Category: All Purpose Cleaner

redesign rankings-clorox-1

Tree Top

Category: Applesauce

sensory roundup-treetop

Q Spectacular

Category: Carbonated Soft Drinks (Lemon or Ginger Ale)

sensory roundup-spectacular q


Category: Milk (Non-dairy)

sensory roundup-silk oat milk


Category: Wet Dog Food

sensory roundup-merrick

GoGo Squeez

Category: Applesauce

sensory roundup-gogo squeez