November 14, 2022

Special Report: 9 Brands That Prove the Insane Business Value of Design

Congratulations to the 2022 Designalytics Effectiveness Award Winners! Here are their stories.

In 2020, we launched the Designalytics Effectiveness Awards in partnership with Dieline to recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design competitions, the judging process for these awards is entirely data-driven—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing of each design evaluated.

This year, Designalytics reviewed hundreds of redesigns launched in the United States between July 2019 and 2021. We chose nine of the most compelling—ranging from long-standing, iconic brands to scrappy challengers in hotly-competitive categories—to illustrate just how impactful design can be. We've chronicled their stories in detail here because we've observed, over and over, that design success isn't random, as many in the industry have come to believe—it's predictable and repeatable.

Congratulations to the 2022 Designalytics Effectiveness Award winners!

Grand prize winner

Agency: Interact Brands


Agency: Beardwood&Co. and Danone Design

Dove Men+Care
Agency: forceMAJEURE

Agency: Soulsight

Icelandic Provisions
Agency: Turner Duckworth

Agency: Moxie Sozo

Agency: Klim Design

Country Archer
Agency: Interact Brands

La Mexicana
Agency: Cornerstone Strategic Branding

Download the full report below to read the winners' stories with exclusive commentary from the brand teams and their agencies.