September 4, 2024

5 Beauty Brand Glow-Ups That Won Over Consumers

Here are five high-performing redesigns from the beauty category that’ll turn heads.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

The five beauty brands below achieved markedly higher design performance compared to its predecessors. See the how the changes resulted in shifts in consumer purchase preference:

Neutrogena

Category: Facial Moisturizers

beauty roundup - neutrogena

Nair

Category: Hair Remover Lotion

beauty roundup - nair

CeraVe

Category: Facial Moisturizer

beauty roundup - cerave

Maybelline Fit Me

Category: Foundation

beauty roundup - maybelline fit

Shimmer Lights

Category: Shampoo

beauty roundup - shimmer lights