As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
The five beauty brands below achieved markedly higher design performance compared to its predecessors. See the how the changes resulted in shifts in consumer purchase preference:
Neutrogena
Category: Facial Moisturizers
Nair
Category: Hair Remover Lotion
CeraVe
Category: Facial Moisturizer
Maybelline Fit Me
Category: Foundation
Shimmer Lights
Category: Shampoo
