January 10, 2024

7 Brands That Rocked Their Revolutionary Redesigns

These brands caught our attention for their dramatic (and successful) makeovers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

These seven brands were in need of a refresh and, instead of updating their packaging on a smaller scale, they went big—and it totally paid off. Check out how these incredible transformations increased consumer purchase preference and boosted overall design performance:

Nutiva Organic Virgin Coconut Oil

Category: Baking & Seasoning

revolutionary roundup 3-nutiva

Lightlife Smart Dogs

Category: Plant-Based Meat

revolutionary roundup 3-lightlife

Laird Superfood Instant Latte

Category: Coffee (Instant Mix)

revolutionary roundup 3-laird

Catalina Crunch Cereal

Category: Snack Mix

revolutionary roundup 3-catalina crunch

Lunchables Uploaded

Category: Lunch/Snack Kits (Refrigerated)

revolutionary roundup 3-lunchables

Softsoap Antibacterial Soap

Category: Hand Soap (Liquid)

revolutionary roundup 3-softsoap

Caprisun Juice Drink Blend

Category: Coffee, Tea & Beverages

revolutionary roundup 3-caprisun