As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
This collection of high-performing redesigns from the food category demonstrates the power of packaging to drive consumer purchase preference. See the dramatic shifts below:
Dove
Category: Frozen Novelties (Cream)
Country Crock
Category: Condiments, Sauces & Dressing
Seeds of Change
Category: Rice
Lundberg
Category: Rice
Ritz
Category: Crackers
Sargento
Category: Cheese (Sliced)
Helados Mexico
Category: Frozen Novelties (Cream)