April 4, 2023

9 Brands With Impressive Evolutionary Redesigns

These nine brands are the top-performing evolutionary redesigns across our database.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

Among the hundreds of designs evaluated in the past year, these nine brands made significant improvements to their overall design performance with just a few minor updates.

Charmin Ultra Soft

Category: Toilet Paper

evolutionary round up 2-charmin

Life Multigrain Cereal

Category: Cereal (Everyday)

evolutionary round up 2-life-1

Listerine Total Care

Category: Mouthwash

evolutionary round up 2-listerine

Campbell's Slow Kettle Style

Category: Soup (Ready-to-Serve)

evolutionary round up 2-campbells

Dove Men+ Care

Category: Body Wash (Men's)

evolutionary round up 2-dove

Nature Valley Crunchy Granola Bars

Category: Snack Bars (Granola and Grain)

evolutionary round up 2-nature valley

Brawny Tear-A-Square

Category: Toilet Paper

evolutionary round up 2-brawny

Mr. Clean Magic Eraser

Category: Cleaning Supplies

evolutionary round up 2-mr clean

Voortman's Vanilla Wafers

Category: Cookies

evolutionary round up 2-voortman