July 31, 2024

9 Redesigns That Showcase the Power of Sensory Appeal

Here are 9 brands that utilized sensory cues to enhance design performance.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

The following nine brands used sensory imagery to their advantage when redesigning their packages. The dramatic increases in purchase preference demonstrate just how effective this approach can be. Check them out:

Lysol

Category: All-Purpose Cleaner

sensory roundup 3-lysol

Super Coffee

Category: Ready-to-Drink Coffee

sensory roundup 3 - super coffee

Liquid I.V.

Category: Water Enhancer

sensory roundup 3 - liquid iv

Barilla

Category: Pasta

sensory roundup 3 - barilla

Mountain House

Category: Freeze-Dried Food

sensory roundup 3 - mountain house

Febreze

Category: Air Fresheners

sensory roundup 3 - febreze

Oscar Mayer

Category: Hot Dogs

sensory roundup 3 - oscar mayer

GoHydrate

Category: Water Enhancer

sensory roundup 3 - gohydrate

Hormel Natural Choice

Category: Pre-Packaged Deli Meat

sensory roundup 3-hormel