9 Redesigns That Showcase the Power of Sensory Appeal

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

The following nine brands used sensory imagery to their advantage when redesigning their packages. The dramatic increases in purchase preference demonstrate just how effective this approach can be. Check them out: