The annual Designalytics Effectiveness Awards, launched in partnership with Dieline, recognize recent package redesigns that have been instrumental in driving brand growth. Unlike traditional design competitions, the judging process for these awards is entirely data-driven, based on an analysis of sales performance and rigorous, quantitative consumer testing for each design submitted.
This year, we selected five brands from across consumer-packaged-goods categories whose designs contributed mightily to double-digit sales increases.
Congratulations to the 2021 Designalytics Effectiveness Award winners!
Grand prize winner
Dark Horse - Agency: forceMAJEURE
Dove - Agency: forceMAJEURE
Morningstar Farms - Agency: Design B&B
Theo Chocolate (Holiday) - Agency: Internal design team
Fat Snax - Agency: Interact