April 20, 2023

8 Redesigns That Punched Up Purchase Preference

Props to these eight brands whose recent redesigns are winning with consumers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

These eight brands significantly improved their overall design performance with a packaging refresh. Check them out:

Bic Soleil Smooth

Category: Razors (Womens)

overall preference roundup-bic-1

Nature Valley Sweet & Salty Nut Chewy Granola Bars

Category: Snack Bars (Granola)

overall preference roundup-nature valley

Starbucks Ground Coffee Bags

Category: Coffee (Bagged)

overall preference roundup-starbucks

Stella Artois

Category: Beer (Imported Lager)

overall preference roundup-stella-1

Fresh Step Simply Unscented

Category: Cat Litter

overall preference roundup-fresh step-1

Durex Extra Safe

Category: Condoms

overall preference roundup-durex

Merrick Grain Free Wingaling

Category: Dog Food (Wet)

overall preference roundup-merrick

Nature's Recipe Grain Free Small Breed

Category: Dog Food (Dry)

overall preference roundup-natures recipe