“The easiest way I have found to predict outcomes is to start with the outcomes. It's something that not enough researchers are thinking about.”
—Steve Lamoureux
No one enjoys conversations about how design measurement can facilitate brand growth more than our founder and CEO, Steve Lamoureux. That’s probably why the interview he did with Hernán Braberman, host of the Branderman podcast, was so engaging.
The two clearly share a passion for branding and design, and this wide-ranging interview hits on some of the key design issues and opportunities facing CPG brands today. Here are some highlights:
- 6:08 - When Steve’s passion for package design began
- 7:28 - How can research do a better job at predicting outcomes?
- 11:47 - Which design metrics are most predictive of in-market success?
- 15:45 - The power of conversion metrics
- 19:04 - The importance of “first view” data quality
- 24:50 - The origin story of the Designalytics Effectiveness Awards
- 27:00 - The worst “design crimes” Steve has seen
You can listen to the full interview at Branderman or on Spotify.
