As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide range of design performance areas, including visibility and navigation, communication, mental availability, and appeal.
Among the thousands of designs evaluated in 2020, these ten rose to the top of our database for effective communication of the attributes that drive purchase in their respective categories. Designalytics objectively determines which attributes are most important by conducting research with hundreds of category shoppers.
#1 - Windex
Category: glass cleaner
Achieves distinction on: cleans effectively, doesn't streak, safe to use, doesn't leave a residue, high quality, good value, good for indoor surfaces, easy to use, long-lasting shine, premium
.png?width=350&name=Windex%20(spray).png)
#2 - Kashi by Kids
Category: kids' cereal
Achieves distinction on: high quality, healthy, best for my family, better for you, nothing artificial, natural
#3 - Coca-Cola
Category: carbonated soft drinks (dark, regular)
Achieves distinction on: tastes great, thirst-quenching, just the right sweetness, high quality, brand that I trust, good value, fresh, long-lasting carbonation, treat myself, goes with any meal, good for the whole family
#4 - Sweet Baby Ray's
Category: barbecue sauce
Achieves distinction on: tastes great, full-flavored, great for grilling, whole family likes it, high quality, right amount of sweetness, good value, good texture, premium, easy to pour, authentic
#5 - V8 Original
Category: tomato and vegetable juice
Achieves distinction on: made with real ingredients, healthy, tastes great, high quality, fresh, good value, low/no added sugar, best for my family, brand I trust, premium
#6 - Rice Krispies
Category: kids' cereal
Achieves distinction on: healthy, best for my family, brand I trust, nothing artificial, better for you, natural, good for everyday, makes me feel like a good parent
#7 - Mott's
Category: applesauce
Achieves distinction on: made with real ingredients, tastes great, healthy, my kids like it, natural fresh, low/no sugar added, best for my family, whole family likes it, easy to open, reminds me of my childhood
#8 - Hellman's
Category: mayonnaise
Achieves distinction on: tastes great, high quality, full flavored, whole family likes it, good texture, good value, good for recipes/cooking, spreads easily, good for the whole family, premium
#9 - Jif
Category: peanut butter
Achieves distinction on: tastes great, high quality, good for the whole family, easy to spread, great texture, good value, good for everyday, a staple in my household, part of a balanced diet
#10 - Mrs. Meyer's Clean Day
Category: all-purpose cleaners
Achieves distinction on: safe for my family and pets, safe to use near food, fewer chemicals, eco-friendly, natural
