August 31, 2023

These 5 Redesigns Really Strengthened Design Performance

Kudos to these five brands that increased consumer purchase preference by elevating their look.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

These five brands significantly boosted overall design performance following their most recent redesign. Check out the numbers:

Lean Cuisine

Category: Frozen Entrees (Nutritional)

overall preference-lean cuisine 2

Dannon Light+Fit

Category: Yogurt (Greek)

overall preference-dannon

Dove Men+Care

Category: Deodorant (Men's)

overall preference 2-dove men care-1

King's Hawaiian

Category: Bread & Bakery

overall preference-king hawaiian

Ben & Jerry's

Category: Ice Cream (Pints)

overall preference-ben n jerrys 2