February 15, 2023

12 Evolutionary Redesigns That Had a Major Impact

These 12 brands were among the top-performing evolutionary redesigns in our database.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

Among the hundreds of designs evaluated in the past year, these twelve brands made significant improvements to their overall design performance with just a few minor updates.

Arm & Hammer

Category: Toothpaste

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Starbucks

Category: Coffee (Ready-to-drink)

redesign rankings-starbucks

Keurig

Category: Coffee (Pods)

redesign rankings-donut shop

Burt's Bees

Category: Toothpaste (Natural)

redesign rankings-burtsbees

Windex

Category: All Purpose Cleaner

redesign rankings-windex-1

Chobani 

Category: Milk (Non-dairy)

redesign rankings-chobani

Silk

Category: Yogurt (Non-dairy)

redesign rankings-silk

Crest

Category: Toothpaste (Whitening)

redesign rankings-crest

Tampax

Category: Feminine Care

redesign rankings-tampax

Tombstone Pizza

Category: Frozen Pizza

redesign rankings-tombstone

Clorox

Category: All Purpose Cleaner

redesign rankings-clorox

Colgate

Catgeory: Toothpaste (Whitening)

redesign rankings-colgate