The Florida-based brewer dials up both brand consistency and fun for a hop-pening new look.

Brand: Funky Buddha Manufacturer: Funky Buddha Brewing Agency: Moxie Sozo

A modern, appetizing new twist on a classic brand appeals to both teens and parents.

Brand: Hot Pockets Manufacturer: Nestlé Agency: Interact Brands

A more recognizable logo and fun flavor cues are helping boost this budding supplement brand.

Brand: Bloom Manufacturer: Bloom Nutrition Agency: Riser

The popular personal-care brand is bringing a prismatic portfolio of new designs to a bathroom near you.

Brand: Suave Kids Manufacturer: Yellow Wood Partners Agency: 1HQ

The brand’s refined, yet seriously approachable new look is lightning on a bottle.

Brand: Basil Hayden Manufacturer: Beam Suntory Agency: Design Bridge and Partners

Congratulations to the 2023 Designalytics Effectiveness Award Winners! Here are their stories.

In 2020, we launched the Designalytics Effectiveness Awards in partnership with Dieline to recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design...

These seasonal designs are pretty spook-tacular.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Here are six brands that launched successful seasonal redesigns for their pumpkin-flavored products.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...