The frozen-treat brand used bolder branding and punched-up photography to create a seriously cool redesign.

Brand: Yasso Manufacturer: Unilever Agency: Stone Strategy & Design

The plant-based milk’s redesign clarifies its identity and gives sales a boost.

Brand: Malk Manufacturer: Malk Organics Agency: Riser

The Florida-based brewer dials up both brand consistency and fun for a hop-pening new look.

Brand: Funky Buddha Manufacturer: Funky Buddha Brewing Agency: Moxie Sozo

A modern, appetizing new twist on a classic brand appeals to both teens and parents.

Brand: Hot Pockets Manufacturer: Nestlé Agency: Interact Brands

A more recognizable logo and fun flavor cues are helping boost this budding supplement brand.

Brand: Bloom Manufacturer: Bloom Nutrition Agency: Riser

The popular personal-care brand is bringing a prismatic portfolio of new designs to a bathroom near you.

Brand: Suave Kids Manufacturer: Yellow Wood Partners Agency: 1HQ

The brand’s refined, yet seriously approachable new look is lightning on a bottle.

Brand: Basil Hayden Manufacturer: Beam Suntory Agency: Design Bridge and Partners

Congratulations to the 2023 Designalytics Effectiveness Award Winners! Here are their stories.

In 2020, we launched the Designalytics Effectiveness Awards in partnership with Dieline to recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design...