As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide range of design performance areas, including visibility and navigation, communication, mental availability, and appeal.
Designalytics' ongoing meta-analysis reveals that communication is highly correlated with sales performance. Among the thousands of designs evaluated, these ten beverage-alcohol designs rose to the top of our database for effective communication of the attributes that drive purchase in their respective categories. Designalytics objectively determines which attributes are most important by conducting research with hundreds of category shoppers.
#1 - Crown Royal Black
Category: whiskey (25+)
Achieves distinction on: premium, good for special occasions, high quality, proud to serve others, tastes great, good for drinking on its own, good for mixing, full-flavored, especially crafted
#2 - White Claw
Category: hard seltzer
Achieves distinction on: brand I trust, great on its own—not to mix with anything else, enjoyed by both men and women, refreshing, high quality, quenches thirst, tastes great, good value
#3 - Maker's Mark
Category: whiskey (25+)
Achieves distinction on: good for casual occasions, good for mixing, good value, authentic
#4 - Cupcake Vineyards
Category: wine (chardonnay)
Achieves distinction on: good value, good for casual occasions, goes great with food, tastes great
#5 - Smirnoff
Category: vodka ($8-$22)
Achieves distinction on: good value, good for mixing, good for casual occasions
#6 - Absolut
Category: vodka ($8-$22)
Achieves distinction on: good for mixing, high quality
#7 -Stella Artois
Category: beer (imported lager)
Achieves distinction on: premium, quality ingredients
#8 - 19 Crimes
Category: wine (chardonnay)
Achieves distinction on: specially crafted, authentic
#9 - Sierra Nevada Hazy Little Thing
Category: beer (craft)
Achieves distinction on: refreshing, quenches thirst
#10 - Natural Light Seltzer
Category: hard seltzer
Achieves distinction on: natural
As a provider of syndicated design data, we proactively measure the top-selling designs across hundreds of CPG categories. If you’re interested to see how your brand (or a competitor) performs on communication measures—or other key metrics—contact a member of our team.
