As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide range of design performance areas, including visibility and navigation, communication, mental availability, and appeal.
Among the thousands of designs evaluated, these ten rose to the top of our database for effective communication of the attributes that drive purchase in the personal care category. Designalytics objectively determines which attributes are most important by conducting research with hundreds of category shoppers.
Of note, Designalytics' ongoing meta-analysis reveals that communication is highly correlated with sales performance.
#1 - Cetaphil
Category: facial moisturizers
Achieves distinction on: dermatologist would recommend, good for all skin types, protects my skin, doing the best for my skin
#2 - Cetaphil
Category: facial cleansers
Achieves distinction on: good for all skin types, dermatologist-recommended, won’t make me break out, good for morning and night
#3 - Dove
Category: body wash (unisex)
Achieves distinction on: leaves skin moisturized, a brand I trust, good for everyday
#4 - Banana Boat
Category: sunscreen (adult)
Achieves distinction on: long-lasting, good for the whole family, water-resistant
#5 - Colgate Optic White Advanced
Category: toothpaste (whitening)
Achieves distinction on: whitens my teeth, makes me want to smile more
#6 - Gillette 2-In-1 ProGlide
Category: shaving creams and gels
Achieves distinction on: ergonomic, closer shave
#7 - Van Der Hagen
Category: shaving creams and gels
Achieves distinction on: leaves skin moisturized, leaves skin smooth
#8 - Neutrogena Oil Free Moisturizer
Category: facial moisturizers
Achieves distinction on: not oily, won’t make me break out
#9 - Olay Complete
Category: facial moisturizers
Achieves distinction on: makes me feel youthful, good for morning and night
#10 - Dove Dry Spray
Category: deodorant (women's)
Achieves distinction on: won't mess up my clothes, applies easily
