Congratulations to the 2022 Designalytics Effectiveness Award Winners! Here are their stories.

In 2020, we launched the Designalytics Effectiveness Awards in partnership with Dieline to recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design...

A maker of “reinvented childhood favorites” reinvents its own packaging, with delicious results.

Brand: GoodPop Manufacturer: GoodPop Agency: Interact Brands

Bermuda’s oldest brand boosts sustainability and sales with this eye-catching redesign.

Brand: Goslings Manufacturer: Gosling Brothers Agency: Klim Design

This zesty redesign allowed the salsa brand to scoop up some added sales volume.

Brand: La Mexicana Manufacturer: Lakeview Farms Agency: Cornerstone Strategic Branding

The grass-fed jerky brand beefs up consumer response with a sales-boosting redesign.

Brand: Country Archer Manufacturer: Country Archer Provisions Agency: Interact Brands

When competition heated up, this original purveyor of plant-based ice cream kept its cool.

Brand: NadaMoo! Manufacturer: Little Red Rooster Ice Cream Company d.b.a. NadaMoo! Agency: Moxie Sozo

For this captain of Skyr, it’s clear sailing from here.

Brand: Icelandic Provisions Manufacturer: Icelandic Provisions Agency: Turner Duckworth

After more than 70 years, a legendary chocolate bar gets its close-up and wins big.

Brand: Hershey's Manufacturer: The Hershey Company Agency: Soulsight