These nine brands demonstrate how amplifying or modifying design elements that engage consumers’ senses can take a package design to the next level.

The buzz on Stella’s new redesign? Stellar performance.

Brand: Stella Artois Category: Beer (Imported) Parent brand: Anheuser-Busch InBev Agency: Unknown Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

These 12 brands were among the top-performing evolutionary redesigns in our database.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Thanks to clear communication, this trailblazing condom brand wrapped up a big design win.

Brand: Durex Category: Condoms Agency: Design Bridge Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and outshine...

Why are some brands and agencies so good at launching effective redesigns? Here's what the masters have told us, over and over.

Designalytics has measured the performance of thousands of package designs across consumer-packaged-goods categories. We’ve analyzed troves of data, conducted in-depth interviews with award winners...

We're celebrating recent package redesigns that have helped to drive dramatic brand growth.

We're thrilled to announce the fourth-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries...

A better-for-you beverage brand tested its assumptions, and used consumer feedback to elevate its redesign.

Congratulations to the 2022 Designalytics Effectiveness Award Winners! Here are their stories.

In 2020, we launched the Designalytics Effectiveness Awards in partnership with Dieline to recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design...