This dairy-free frontrunner is making a splash with its new package design.

Brand: Silk Category: coffee creamer (refrigerated) Parent brand: Danone North America Agency: In-house design team

Designalytics' founder, Steve Lamoureux, breaks down design measurement on the NutraCast podcast.

Marketers far and wide are meticulously monitoring the performance of their brands across different mediums—social media, television advertising, digital advertising, in-store promotions, and more....

Why is every facet of the marketing mix measured except package design? Because there wasn’t an effective way to do it… until now.

In consumer-packaged-goods (CPG) companies all over the country, marketing activities are, right now, being assiduously managed and obsessively tracked. People are spending time poring over reports...

Hershey's sweet new packaging—the first major update in seven decades—flaunts the chocolate-y goodness within.

Brand: Hershey’s Category: chocolate (single-serve) Parent brand: The Hershey Company Agency: Soulsight Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing...

These 10 brands top our database for their highly recognizable visual assets.

Design will always invite opinions. Design-driven brand growth, however, requires a more objective approach.

“The greatest delusion men suffer from is their own opinions.” — Leonardo da Vinci

“Parity or better” is essentially a very expensive and time-consuming shrug. How did it become a measurement of success in design testing?

For decades, the accepted measure of success for traditional design validation testing has been “parity or better.” Many in the consumer packaged goods (CPG) industry assume this means a given design...

Festive illustrations rendered this premium chocolatier's holiday collection eminently giftable—with sweet results.

It's that time of year: The air turns crisp, holiday hits dominate the airwaves, ugly sweaters are fleetingly in fashion, and retailers deck the aisles with limited-edition, holiday packaging. Even...