A fearless, fruit-forward new design recharged this classic Greek yogurt contender.

Brand: Oikos Manufacturer: Danone Agency: Beardwood&Co. and Danone Design

A leading condiments brand crushed an already high-performing design in just two rounds of testing.

This is the first post in a series called "Versus Victories: How Our Iterative Design Screening Tool is Changing the Game," where we highlight how actual brands and creative agencies are developing...

It's a cold, hard fact: Yasso's new design is a hit.

Brand: Yasso Category: frozen novelties (cream) Agency: Stone Strategy + Design and Selina Morse Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

An expert in bold, growth-minded branding shares her thoughts on trends and trendsetters, the importance of focus, advice for her younger self, and more.

An established plant-based milk shelves its sovereign symbol with a brand-boosting makeover.

Brand: Califia Category: Milk (Non-Dairy) Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and...

We mined our database for some of the most effective redesigns across product categories. Here's what we found.

At Designalytics, we have evaluated hundreds of redesigns and have discovered something striking: More than 50% of package redesigns fail to increase consumer purchase preference compared to their...

Kashi’s package refresh of this breakfast staple is super-sweet.

Brand: Kashi Waffles Category: Frozen Breakfast (Starches) Parent brand: Kellogg’s Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design...

New and improved claims ensured these redesigns were well-received by consumers.

When it comes to package design, communication is clutch.