Our CEO, Steve Lamoureux, talks about the most important metrics for design success, the epiphany that led to founding Designalytics, and more on the popular Branderman podcast.

“The easiest way I have found to predict outcomes is to start with the outcomes. It's something that not enough researchers are thinking about.”

Here are seven alcoholic beverage brands that released new and improved package designs recently.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

We're raising a toast to this year's big winner.

In the United States, the bourbon space has seen an unprecedented boom in recent years. Basil Hayden, a super-premium Kentucky bourbon, intended to capitalize on this boom, with the added ambition of...

It’s now possible to see the strengths, weaknesses, and overall effectiveness of your competitors’ package designs.

Here are 7 brands that launched successful revolutionary redesigns recently.

By maintaining its edge and also broadening its appeal, this irreverent coffee brand is brewing up some brand growth.

Category: Coffee (bagged) Parent company: Death Wish Coffee Agency: Death Wish Coffee's internal design team Our Redesign of the Month series spotlights a deserving brand that is harnessing the power...

It’s always been difficult to know which design trends are actually effective and why. Not anymore.

These days, it seems like there’s always a new emerging trend in CPG package design. Brand storytelling. Cause-driven packaging. Minimalism. Retro designs. It goes on.

These seven brands stood out as some of the most successful recent evolutionary redesigns in our cross-category database.