We scoured our database for the most effective designs for communication across the personal care category.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide...

We’ve measured a lot of redesigns to yield this groundbreaking new data—here are the design metrics that actually drive sales.

When a brand embarks on a design initiative, the creative brief may prioritize any number of objectives, ranging from tactical considerations (e.g., “improve standout at shelf”) to branding and...

Our inaugural recipient is from a household name in the beer industry who may have an impactful new design on their hands.

When you hear the word “data,” it probably doesn’t make you think of storytelling. At Designalytics, we’ve evaluated thousands of package designs across hundreds of consumer-packaged-goods...

Consumers don’t shop “in context,” because there is no one context—and it’s possible there never was. That’s why we’re reinventing design measurement.

In the consumer-packaged-goods world, it’s a widely held belief that planograms are the “gold standard” for measuring the effectiveness of a package design in a retail environment. This idealized...

This wine brand's recent redesign by forceMAJEURE isn't just pretty—it's potent, driving a significant sales increase.

In 2020, we created the Designalytics Effectiveness Awards in partnership with Dieline to shed light on the incredible impact that strong design can have on brand growth. Unlike traditional design...

We evaluated thousands of package designs—these ten are communicating key messages for their categories best.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide...

We mined our database for the 10 most effective designs across product categories.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide...

Which trends are driving healthy design performance in the snack food category?

This article was originally published in Packaging Technology Today.