By employing bold colors and leaning into the brand's distinctive horse iconography, this wine giant grew sales by 15%.

When Dark Horse appeared on store shelves in 2015, there was no question that the brand had been aptly named; it took the wine industry by storm, generating tens of millions of dollars in sales...

We scoured our database for the 10 most effective designs for communication across beverage-alcohol categories.

Harry’s colorful redesign makes a top-performing package design even better.

Brand: Harry’s Category: men’s razors + blades Parent brand: Harry’s Agency: internal design team Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

It doesn’t have to be a coin-flip: It’s possible to predict the potential success or failure of a redesign with a high degree of certainty.

Let’s start with a statistic: According to our syndicated design effectiveness data, more than 50% of package redesigns fail to increase purchase preference compared to their predecessors. The brands...

The data has spoken—these five challengers use the power of design to battle national brands at the shelf.

We scoured our database for the most effective designs for communication across the personal care category.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide...

We’ve measured a lot of redesigns to yield this groundbreaking new data—here are the design metrics that actually drive sales.

When a brand embarks on a design initiative, the creative brief may prioritize any number of objectives, ranging from tactical considerations (e.g., “improve standout at shelf”) to branding and...

Our inaugural recipient is from a household name in the beer industry who may have an impactful new design on their hands.

When you hear the word “data,” it probably doesn’t make you think of storytelling. At Designalytics, we’ve evaluated thousands of package designs across hundreds of consumer-packaged-goods...