We're celebrating recent package redesigns that have helped to drive dramatic brand growth.

We're thrilled to announce the second-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries...

Boulder Canyon's redesign communicates bold personality and tremendous taste appeal.

In late 2017, Utz Quality Foods acquired Boulder Canyon, a Colorado-based manufacturer of salty snacks. Founded in 1994, the brand had been an early entrant in the better-for-you potato chips...

A fresh new look helped this snack bar brand take a bite out of the competition.

Protein bars, once favored exclusively by fitness and health-food fanatics, have slowly become a grab-and-go staple for mainstream consumers. Supermarkets now devote significant shelf space to these...

Science and emotion can coexist, and this top dog set out to prove it.

Over the past several years, many human food categories have been impacted profoundly by the “clean-label” craze—a desire for simpler, more natural ingredients. Not surprisingly, it wasn’t long...

This package “update” transformed a humdrum ingredient into America’s next superfood.

Until a few years ago, dates were considered a passé produce item in America—suited for grandma’s holiday fruitcake, but little else. Today, Medjool dates have become the literal glue of the healthy...

Better branding and clearer communication have made this premium chocolatier deliciously successful.

Can there ever be too many kinds of chocolate? Consumers don’t seem to think so—and, over the past several years, manufacturers have responded with alacrity to their cries for more confections. In...

Need a reason to invest in design? We've got seven.

Good design is beautiful and appreciated, but what impact does it really have on a company's bottom line? For creatives who work on consumer brands, the answer to this question is beyond obvious—but...

We've crunched a lot of design performance data over the past few months. Here's what we discovered.

By Steve Lamoureux, founder of Designalytics.