Understanding how your design compares to others is important, but the details matter.

Normative databases can fulfill a key role in assessing package design. After all, it’s difficult to accurately evaluate your brand’s design in a vacuum, and norms provide context to help gauge its...

An experienced Insights leader shares his thoughts on research, how some brands are winning with design, and the importance of not alienating core consumers.

When describing his role as a Director of Insights, Marat Fleytlikh uses a specific phrase: “unlocking significant growth for the brand.” Implied in this description is that growth is there for the...

These seven redesigns from the pet care category stood out in our database.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

With the help of CBA USA, the brand becomes the first private-label winner in the history of our awards.

Here are six redesigns that used enhanced sensory imagery to their advantage.

Great design is a gift that keeps on giving for this body wash brand.

Category: Body Wash (Men’s) Agency: ForceMAJEURE Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and outshine its...

We scanned our database for the top-performing redesigns in the beverage category.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

A self-described “cultural voyeur” talks about what makes great package design, knowing what your brand stands for, and the concept of “ambitioning.”

In her 25 years as a strategist, Robin Lauffer has helped brands, as she puts it, “reimagine what’s possible.” If that seems like a very bold promise, it’s by design—she’s not one for half measures....