Once again, PCAD design students showcase the value of consumer feedback at the start of a project.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

This juice-aisle staple focused on flavor cues and simplified claims to win big.

Brand: Welch’s Category: Juice Parent brand: National Grape Cooperative Association Agency: Sterling Brands Welcome to our Redesign of the Month series—where we spotlight one deserving brand...

Here are six high-performing yogurt redesigns that stood out in our database.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Never underestimate the impact of a few well-chosen words.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

This beloved body wash is likely to clean up with its latest package refresh.

Category: Body Wash (Unisex) Agency: Trident Creative Group Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and...

Like Cupid’s arrow, these redesigns hit the bullseye.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Our assessment of more than 1,000 redesigns shows that going “modern” shouldn’t eclipse other strategic goals.

More and more, brands are embarking on redesigns with an eye towards “modernizing” their packaging. The instinct is a valid one; after all, no brand wants to look like it is stuck in the past. It’s...