Consumers don’t shop “in context,” because there is no one context—and it’s possible there never was. That’s why we’re reinventing design measurement.

In the consumer-packaged-goods world, it’s a widely held belief that planograms are the “gold standard” for measuring the effectiveness of a package design in a retail environment. This idealized...

This wine brand's recent redesign by forceMAJEURE isn't just pretty—it's potent, driving a significant sales increase.

In 2020, we created the Designalytics Effectiveness Awards in partnership with Dieline to shed light on the incredible impact that strong design can have on brand growth. Unlike traditional design...

We evaluated thousands of package designs—these ten are communicating key messages for their categories best.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide...

We mined our database for the 10 most effective designs across product categories.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide...

Which trends are driving healthy design performance in the snack food category?

This article was originally published in Packaging Technology Today.

We're celebrating recent package redesigns that have helped to drive dramatic brand growth.

We're thrilled to announce the second-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries...

Boulder Canyon's redesign communicates bold personality and tremendous taste appeal.

In late 2017, Utz Quality Foods acquired Boulder Canyon, a Colorado-based manufacturer of salty snacks. Founded in 1994, the brand had been an early entrant in the better-for-you potato chips...

A fresh new look helped this snack bar brand take a bite out of the competition.

Protein bars, once favored exclusively by fitness and health-food fanatics, have slowly become a grab-and-go staple for mainstream consumers. Supermarkets now devote significant shelf space to these...