Better branding and clearer communication have made this premium chocolatier deliciously successful.

Can there ever be too many kinds of chocolate? Consumers don’t seem to think so—and, over the past several years, manufacturers have responded with alacrity to their cries for more confections. In...

Need a reason to invest in design? We've got seven.

Good design is beautiful and appreciated, but what impact does it really have on a company's bottom line? For creatives who work on consumer brands, the answer to this question is beyond obvious—but...

We've crunched a lot of design performance data over the past few months. Here's what we discovered.

By Steve Lamoureux, founder of Designalytics.

Check out these four design tips for developing packaging that truly speaks to consumers.

Design threads through all visual marketing efforts. So why do brands treat it differently?

How can you get consumers to spend more time considering your product—and less time contemplating the competition?

In a recent post, we reviewed strategies for designing packaging that have been successful at capturing consumers' initial attention—a requirement for standing out on crowded retail shelves amid...

Super Bowl ads are chock-full of package shots and visual brand assets. Why don't brands invest more to optimize their designs?

In case you missed it, two football teams battled it out for the Lombardi Trophy this past weekend. In a nail-biting match, the Kansas City Chiefs took on (and defeated) the San Francisco 49ers....

We dug into our cross-category design performance database to uncover these tried-and-true tips.

What is it that makes a particular package design leap off the shelf, convince you that it's the best product for the job, or strike you as simply more attractive than all the other options available?