The biggest shopping event of the year has evolved with the rise of e-commerce. Why hasn’t package design testing evolved with it?

Give your creatives the information they need to produce high-performing designs.

As anyone who has undertaken a collective creative pursuit can tell you, nothing is perfect on the first try. Often it takes many attempts—and a lot of discussion, dissection, and diligence—before...

We're celebrating recent package redesigns that have helped to drive dramatic brand growth.

We're thrilled to announce the third-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries is...

Halloween hysteria isn’t just for candy companies; check out this diverse collection of ghoulish speciality designs for 2021.

A spell has been cast over the standard designs of some brand favorites. Not surprisingly, these scary-good limited-editions have consumers talking (and Instagramming). Every year, candy-makers go...

This dairy-free frontrunner is making a splash with its new package design.

Brand: Silk Category: coffee creamer (refrigerated) Parent brand: Danone North America Agency: In-house design team

Designalytics' founder, Steve Lamoureux, breaks down design measurement on the NutraCast podcast.

Marketers far and wide are meticulously monitoring the performance of their brands across different mediums—social media, television advertising, digital advertising, in-store promotions, and more....

Why is every facet of the marketing mix measured except package design? Because there wasn’t an effective way to do it… until now.

In consumer-packaged-goods (CPG) companies all over the country, marketing activities are, right now, being assiduously managed and obsessively tracked. People are spending time poring over reports...

Hershey's sweet new packaging—the first major update in seven decades—flaunts the chocolate-y goodness within.

Brand: Hershey’s Category: chocolate (single-serve) Parent brand: The Hershey Company Agency: Soulsight Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing...