An esteemed “brand architect” talks about the importance of doing your homework, staying true to your brand’s character, and the power of idiosyncrasy in design.

Welcome to the latest installment of our Designalytics Spotlight series, where we connect with thought leaders who are helping to drive growth through design.

A popular ice cream sweetens its look with subtle indulgences.

Brand: Magnum Ice Cream Category: ice cream (pints) Parent brand: Unilever Agency: Sunhouse Creative

The time has come for a change. How should you measure standout?

At Designalytics, we’ve transformed design testing by addressing long-standing issues with fresh, data-focused solutions—and that includes using cutting-edge technology to measure standout. Our...

A master of brand development talks about the purpose of design, the pitfalls of subjectivity, and the importance of "play."

Welcome to the latest installment of our Designalytics Spotlight series, where we connect with thought leaders who are helping to drive growth through design.

How brands can maximize the impact of minimalist designs through design research.

These days, many brands are taking a fresh look at their packaging and deciding on a simplified approach. This trend towards addition-by-subtraction has other brands, understandably, wondering if it...

New research reveals the unreliability of planograms for design evaluation.

In the consumer-packaged-goods (CPG) world, planograms have been widely used for measuring the effectiveness of a package design in a retail environment. This idealized depiction of store shelves is...

The annual holiday cup war is festive, but oh-so-fierce. Which java giant is bringing the most winter cheer this year?

Designalytics tracks and evaluates package redesigns launched to market as part of its syndicated data offering. This often includes seasonal packaging, which can be incredibly effective at bringing...

In design research, larger sample sizes can make the difference between conjecture about your design… or confidence in it.

Data quality is something of an obsession at Designalytics, in part because we know how much it can impact design research results. Our commitment in this area is (in part) why we’re so much more...