Why are some brands and agencies so good at launching effective redesigns? Here's what the masters have told us, over and over.

Designalytics has measured the performance of thousands of package designs across consumer-packaged-goods categories. We’ve analyzed troves of data, conducted in-depth interviews with award winners...

We're celebrating recent package redesigns that have helped to drive dramatic brand growth.

We're thrilled to announce the fourth-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries...

A better-for-you beverage brand tested its assumptions, and used consumer feedback to elevate its redesign.

Congratulations to the 2022 Designalytics Effectiveness Award Winners! Here are their stories.

In 2020, we launched the Designalytics Effectiveness Awards in partnership with Dieline to recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design...

A maker of “reinvented childhood favorites” reinvents its own packaging, with delicious results.

Brand: GoodPop Manufacturer: GoodPop Agency: Interact Brands

Bermuda’s oldest brand boosts sustainability and sales with this eye-catching redesign.

Brand: Goslings Manufacturer: Gosling Brothers Agency: Klim Design

This zesty redesign allowed the salsa brand to scoop up some added sales volume.

Brand: La Mexicana Manufacturer: Lakeview Farms Agency: Cornerstone Strategic Branding

The grass-fed jerky brand beefs up consumer response with a sales-boosting redesign.

Brand: Country Archer Manufacturer: Country Archer Provisions Agency: Interact Brands