A nearly 30-year veteran of the industry, this talented brand designer was seemingly born to play the role.

Today’s spotlight is on: Jim Pietruszynski Partner & Chief Marketing Officer at Soulsight, a brand design agency in Chicago.

A respected brand rocks the baby bath care category with an impressive redesign.

Brand: Aveeno Baby Wash Category: Baby Bath Care Parent brand: Johnson & Johnson Agency: Unknown Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

16 redesigns. Four rounds. Only one winner… but which brand would it be?

The tournament is over. There is only one contestant left, basking in its shining moment…

A primer for a pioneering and profitable approach to design management.

Designalytics offers the first and only subscription-based tool for maximizing design performance. Our clients can certainly attest to the significant impact it has had on their brands, but we...

Proof positive that focusing on your best traits (and improving others) can make for a smooth package refresh.

Brand: Basil Hayden Bourbon Category: Whiskey ($25+) Parent brand: Beam Suntory Agency: Design Bridge Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

Make sure you know what objectively drives consumers to purchase your product.

At Designalytics, we make it our business to know about redesigns. Big ones, small ones… if a brand has changed their packaging, we usually know about it. Then, we evaluate the new design versus its...

An esteemed “brand architect” talks about the importance of doing your homework, staying true to your brand’s character, and the power of idiosyncrasy in design.

Welcome to the latest installment of our Designalytics Spotlight series, where we connect with thought leaders who are helping to drive growth through design.

A popular ice cream sweetens its look with subtle indulgences.

Brand: Magnum Ice Cream Category: ice cream (pints) Parent brand: Unilever Agency: Sunhouse Creative