A dynamo in the design space for three decades, Laurent Hainaut shares his thoughts on the branding “tripod,” the importance of diversity in solving design problems, and helping infuse joy into today’s brands.

If your brand is considering a redesign, a baseline read on your current design can pay tremendous dividends. Here’s an example.

Imagine you’re looking at a map, trying to plot out your route to a specific destination.

This redesign for a major women’s deodorant came up smelling like roses.

Brand: Degree Dry Protection Category: Deodorant (Women’s) Parent brand: Unilever Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design...

This plucky purveyor of frozen pops is a stone-cold success.

It's that time of year: flowers bloom, birds sing, temperatures rise—and we declare the grand prize winner of the third-annual Designalytics Effectiveness Awards in partnership with Dieline.

How has it taken this long to bring this transformative concept to package design?

Chances are, you’re familiar with “design thinking.” Embraced by brands like Nike and Apple and taught to students at Stanford and Harvard, this approach has been pivotal in sparking innovation in...

When embarking on a redesign, it pays to consider digital contexts—and these winning brands show how it’s done.

According to a survey by Dotcom Distribution, 40% of consumers say they will post a photo of a package design they like on social media.

Do brand buyers react differently to design changes than other consumers? Here’s what we found.

When clients approach us with a need for package design research, they will sometimes request we specifically target consumers who purchase their brand in addition to the larger pool of category...

This java giant's new packaging is hot stuff, according to consumers.

Brand: Starbucks Category: coffee (pods) Parent brand: Nestlé Coffee Partners Agency: Chase Design Group and Starbucks Studio Welcome to our Redesign of the Month series—where we spotlight one...