New and improved claims ensured these redesigns were well-received by consumers.

When it comes to package design, communication is clutch.

This redesign for a beloved children’s cereal runs rings around its predecessor.

Brand: Froot Loops Category: Cereal (Kids) Parent brand: Kellogg’s Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an...

These brands improved design performance by making minor changes to their design.

For some brands, the word “redesign” can be scary.

These brands improved design performance by tantalizing consumers’ taste buds.

“Tastes great.”

A dynamo in the design space for three decades, Laurent Hainaut shares his thoughts on the branding “tripod,” the importance of diversity in solving design problems, and helping infuse joy into today’s brands.

If your brand is considering a redesign, a baseline read on your current design can pay tremendous dividends. Here’s an example.

Imagine you’re looking at a map, trying to plot out your route to a specific destination.

This redesign for a major women’s deodorant came up smelling like roses.

Brand: Degree Dry Protection Category: Deodorant (Women’s) Parent brand: Unilever Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design...

This plucky purveyor of frozen pops is a stone-cold success.

It's that time of year: flowers bloom, birds sing, temperatures rise—and we declare the grand prize winner of the third-annual Designalytics Effectiveness Awards in partnership with Dieline.