This category leader conveyed heightened sensory experiences with new ingredient imagery, resulting in double-digit sales growth.

Consumers browsing the body wash aisle in recent years have likely noticed more exotic and sensory-stimulating offerings, many of which hail from new or smaller brands. Some product descriptions...

Congratulations to the 2021 Designalytics Effectiveness Award Winners!

The annual Designalytics Effectiveness Awards, launched in partnership with Dieline, recognize recent package redesigns that have been instrumental in driving brand growth. Unlike traditional design...

By employing bold colors and leaning into the brand's distinctive horse iconography, this wine giant grew sales by 15%.

When Dark Horse appeared on store shelves in 2015, there was no question that the brand had been aptly named; it took the wine industry by storm, generating tens of millions of dollars in sales...

We scoured our database for the 10 most effective designs for communication across beverage-alcohol categories.

Harry’s colorful redesign makes a top-performing package design even better.

Brand: Harry’s Category: men’s razors + blades Parent brand: Harry’s Agency: internal design team Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

The data has spoken—these five challengers use the power of design to battle national brands at the shelf.

We scoured our database for the most effective designs for communication across the personal care category.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide...

We’ve measured a lot of redesigns to yield this groundbreaking new data—here are the design metrics that actually drive sales.

When a brand embarks on a design initiative, the creative brief may prioritize any number of objectives, ranging from tactical considerations (e.g., “improve standout at shelf”) to branding and...